When Pacific International Cargo, based in Colon Port, Panama City, had registry problems for the genericity of its name, we created a new brand with a strong differentiation signs in a very satured market with many competitors.
The Brand Identity had values like agility and the speed that actual logistics require. So we created a Brand Name avoiding common logistics words but expressing the dynamic of the logistics. Dynamic is a simple and memorable word that helped the brand have a unique space in consumers' minds.
The logo was designed thinking of the connections that logistics make throughout the world, having Panama as pivot.
Name and Design: Carlos Amézquita