The Enrique Buenaventura Experimental Theater of Cali (TEC in Spanish) is a dream inherited by Cali and appreciated by the world of performing arts throughout Colombia. It was created in 1955 by the master Enrique Buenaventura, one of the leaders in the renovation and modernization of theater in Colombia in the last century.
TEC wanted to tell the memory of the work of the master Enrique Buenaventura, which includes: his plays, the theater building, the theater company and his other artistic creations. His life partner, Jacqueline Vidal, co-star of the theater world, continued his legacy by creating the Enrique Buenvantura Center for Theater Research (CITEB in Spanish) and keeping the theater company alive.
The previous website was unable to tell the narrative and was focused on the informative part of the programming. So it was decided to modernize the presence of the TEC on the internet without losing the relevance of the history already covered.
The art world has certain licenses in aesthetic and conceptual terms, which represented an opportunity to make a website that would allow an experience beyond the digital and rescue the essence of creation.
The core of the project was to tell the story as the master Enrique Buenventura would tell it, together with company, with whom he developed his Collective Creation technique. We were fortunate to have original and unpublished material from the master, which allowed us to enter his world full of good stories and fantasies mixed with reality. In addition, many videos were included that generate different environments and pauses for interaction.
The TEC website had to be clear, poetic and human; in addition to having the necessary technology for web positioning and e-commerce.
The site has: the works in repertoire, programming, news, history; a section of master Enrique Buenaventura, a section of master Jacqueline Vidal, and the CITEB.
The user interface was developed with Enrique Buenaventura's art as a guide. The structure of the contents was mounted on Wordpress guaranteeing responsiveness and optimization for positioning.
This site stands out from the others in the sector because it does not aim to be modern, but rather to rescue the manual and dreamlike aspects of the Master's work by mixing a font inspired by his calligraphy and avoiding the rigid visual structure required by CMS and responsiveness.
Design: Carlos Amézquita & Mariana Velasco
Programming: Eddie Terranova